Customizable Inflatables [2022]

In the constant battle for market share, companies are getting more creative and resourceful when it comes to marketing and promoting their products and services. No matter what industry you are in, you will definitely have many competitors and in order to survive and be successful, you will need to separate your business from the rest. Custom inflatables such as costumes, air dancers, product replicas, and helium balloons have been used by many companies looking to gain an edge when it comes to attracting the attention of the people who matter most. While these types of marketing products are not appropriate for every industry, there are many companies that can benefit from using creative and colorful inflatables.

It would be wise for any company that caters to a younger audience to consider using custom inflatables for their marketing strategy. Attracting the attention of young people, from preschoolers to graduate students, is never easy, and today, with the proliferation of smartphones it is even more difficult. However, research shows that children respond to giant, colorful shapes, and if your work is around a younger target audience, try speaking their language. Any company looking to attract a smaller audience to their store or website should use custom inflatables that capture the imagination and spirit of the youth market. If you sell video games or sports equipment, custom inflatables may be the right marketing choice.

Of course, custom inflatables aren’t just for kids or young adults, and many companies will turn to well-designed custom arches, kiosks, advertising balloons, and inflatables to effectively capture the attention of a fickle consumer. Businesses that urgently need a crowd can use giant custom-made inflatables to create a buzz and take people out onto the street to see what they’re all about. Real estate agencies promoting an open house, companies launching a new product, and car dealerships advertising a private sale will all benefit from custom inflatables designed to grab attention and draw people into the store.

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College and sports teams are also good candidates for success with specially designed inflatables. It’s easy to get fans excited about the big game with inflatables that reflect team colors. Installing giant inflatables outside the stadium is great for parties and makes each game a standalone event. Inflatables may be used for half-time shows, special promotions for children, and to excite the crowd right before kick-off.